Caption Wizard AI
Caption Wizard is a web application built entirely with Next.js that uses DeepSeek language models to generate engaging, on-brand captions for social media and marketing. Users provide a few keywords or context, choose a tone or style, and receive multiple high-quality caption suggestions in seconds.
Case Study
Context and Purpose
Consistent content output is vital for creators and brands, yet writing fresh captions can be time-consuming. Caption Wizard addresses this by automating ideation and wording. DeepSeek powers the caption engine, while Next.js delivers a fast, responsive interface and server-side APIs for reliable generation.
My Role
I led end-to-end development. This included interface design, API architecture, DeepSeek integration, performance optimisation and deployment. I also set up guardrails for safety and quality, so outputs match tone and audience expectations.
Key Features
- Next.js application with server components and API routes for clean separation of UI and model calls.
- DeepSeek integration to generate captions from prompts, keywords, mood and target platform.
- Style controls to switch tone, length and format, with quick re-roll and refine actions.
- Fast responses through request batching, caching hints and graceful retries on provider latency.
- Responsive UI for mobile and desktop with accessible form elements and clear copy actions.
- Quality and safety checks to filter problematic outputs and nudge towards brand-safe language.
- Export and copy workflows so users can paste directly into their social tools.
Impact
- Reduced caption creation time from minutes to seconds for creators and marketing teams.
- Delivered consistent tone and variation across multiple platforms, improving brand coherence.
- Provided a scalable foundation to add multilingual support, templates and scheduling integrations.
Technology Stack
Next.js, React, TypeScript, Node.js APIs, DeepSeek language models, modern CSS (responsive design).